Aanya KhannaAI Agents as a Go-to-Market Channel: When Alexa Starts Selling You SneakersWhat happens when your AI assistant knows you better than your favorite barista? It doesn’t just help — it hustles products, solves…12h ago12h ago
Aanya KhannaDrunk Elephant and Fenty Beauty: Disrupting Beauty Norms or Reinforcing New Ones?Imagine scrolling through Instagram, where Drunk Elephant and Fenty Beauty’s campaigns flash by with their carefully crafted promises —…19h ago119h ago1
Aanya KhannaHow I learnt that “Not every company will fit into your marketing template”.Learn why our go-to marketing channels are not giving us enough ROI as we expect.Apr 7, 2021Apr 7, 2021
Aanya KhannaOnline Communities — A New Medium for MarketingOnline communities have become a successful platform for marketers to promote their brand and accelerate its growthJan 18, 2021Jan 18, 2021
Aanya KhannaThe future of marketing. Are we speculating it right?As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble?Jan 11, 2021Jan 11, 2021
Aanya KhannaWhy is Nike’s new ad breaking the internet?A deeper look into how Nike’s latest ad is more than just marvellous narrations and appealing visuals.Aug 16, 20202Aug 16, 20202
Aanya KhannaVoice Search- The next big thing.With the ever-changing dynamics of the marketing industry, is Voice Search the next big thing in marketing? Read to find out.Jul 26, 2020Jul 26, 2020
Aanya KhannaBoycotting Social Media Ads, a bold move or a publicity stunt?Are giants like Unilever and coca-cola really boycotting social media companies or is it more of a PR stunt? Let’s find out.Jul 16, 2020Jul 16, 2020
Aanya KhannaWill digital marketing overshadow traditional marketing?Will digital replace the traditional channels of marketing? Read more to find out.Jul 11, 2020Jul 11, 2020
Aanya KhannaDigital marketing, a boon for many and a bane for some.In my previous articles, I have spoken about the advantages of digital marketing. However, today we are going to explore whether digital …Jul 7, 20201Jul 7, 20201
