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Aanya Khanna
Aanya Khanna

550 Followers

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Apr 7, 2021

How I learnt that “Not every company will fit into your marketing template”.

Learn why our go-to marketing channels are not giving us enough ROI as we expect. — Unlike my other “medium stories”, this one is different. No, I’m not saying that I don’t share my opinions in the other stories but yes I can’t deny that rarely I express the strong ones. So, I want to talk to you about the daily marketing practices that we as…

Marketing

4 min read

How I learnt that “Not every company will fit into your marketing template”.
How I learnt that “Not every company will fit into your marketing template”.
Marketing

4 min read


Jan 18, 2021

Online Communities — A New Medium for Marketing

Online communities have become a successful platform for marketers to promote their brand and accelerate its growth — Quite recently we’ve all been hearing about this new buzz around “online communities”, where different companies and organisations are using these as a platform to reduce churn, improve customer relationships, increase engagement and a lot more. …

Digital Marketing

3 min read

Online Communities —  A New Medium for Marketing
Online Communities —  A New Medium for Marketing
Digital Marketing

3 min read


Jan 11, 2021

The future of marketing. Are we speculating it right?

As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble? — Well, we’ve all read several predictions about how attractive technologies including automation, voice search and AI are the future of marketing. Honestly, it's exciting to hear that new trendy technologies are taking over, but how are these changing the industry’s practices? It’s something such stories often lack.

Digital Marketing

4 min read

The future of marketing. Are we speculating it right?
The future of marketing. Are we speculating it right?
Digital Marketing

4 min read


Aug 16, 2020

Why is Nike’s new ad breaking the internet?

Nike, the renown sports brand, is celebrating sports and diversity with its latest advertisement. With a subtle yet powerful message in the line “We are never alone”, Nike beautifully delivers a message that sports is not just an event but the way we sail through testing times. …

Marketing

3 min read

Why is Nike’s new ad breaking the internet?
Why is Nike’s new ad breaking the internet?
Marketing

3 min read


Jul 26, 2020

Voice Search- The next big thing.

Often as marketers, we think about how the industry dynamics are going to change in the future and their impact on our current strategies. Recent debates about how the power of A.I. …

Marketing

3 min read

Voice Search- The next big thing.
Voice Search- The next big thing.
Marketing

3 min read


Jul 16, 2020

Boycotting Social Media Ads, a bold move or a publicity stunt?

After the consumer packaged goods giant, Unilever decided to pause brand advertising on Facebook, Instagram and Twitter in the U.S., many companies like Coca-cola, Dockers and Levis announced a temporary pause on social media advertisements. Following this announcement, Facebook and Twitter lost about 7% of their following. …

Public Relations

4 min read

Boycotting Social Media Ads, a bold move or a publicity stunt?
Boycotting Social Media Ads, a bold move or a publicity stunt?
Public Relations

4 min read


Jul 11, 2020

Will digital marketing overshadow traditional marketing?

With the way that digital marketing is growing, more companies, marketers and start-ups often wonder whether the marketing industry is shifting towards becoming solely digital? We are seeing that traditional advertising companies are losing their revenues to social-media advertising or digital marketing companies. …

Marketing

4 min read

Will digital marketing overshadow traditional marketing?
Will digital marketing overshadow traditional marketing?
Marketing

4 min read


Jul 7, 2020

Digital marketing, a boon for many and a bane for some.

In my previous articles, I have spoken about what digital marketing is and how it can help a business to grow exponentially. However, today I’d like you all to take a different point of view. Together we are going to explore whether digital marketing is a boon or a bane. …

Digital Marketing

2 min read

Digital marketing, a boon for many and a bane for some.
Digital marketing, a boon for many and a bane for some.
Digital Marketing

2 min read


Jul 5, 2020

Back To Basics. The What and Why of Digital Marketing.

Let’s talk about how many people simply assume that digital marketing is just Facebook ads and social media blasts. By discussing the fundamentals of digital marketing, I argue that- “Digital marketing is more than just social media and Facebook blasts.” What is Digital Marketing? Digital marketing allows companies to promote and sell their products…

Digital Marketing

3 min read

Back To Basics. The What and Why of Digital Marketing.
Back To Basics. The What and Why of Digital Marketing.
Digital Marketing

3 min read


Jul 4, 2020

Are B2B companies underestimating the power of Digital Marketing?

While many of us have seen that digital marketing is a thriving industry and has now become a necessity for companies to reach their targeted audience, many B2B companies still underestimate its power. …

Digital Marketing

2 min read

Are B2B companies underestimating the power of Digital Marketing?
Are B2B companies underestimating the power of Digital Marketing?
Digital Marketing

2 min read

Aanya Khanna

Aanya Khanna

550 Followers

Marketing Manager | Here to share my knowledge and real-life experiences with like-minded people!

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