No, I haven’t paraphrased content from other blogs. This comes from my personal experience.

Learn why our go-to marketing channels are not giving us enough ROI as we expect.

Unlike my other “medium stories”, this one is different. No, I’m not saying that I don’t share my opinions in the other stories but yes I can’t deny that rarely I express the strong ones.

So, I want to talk to you about the daily marketing practices that we as…

Online communities have become a successful platform for marketers to promote their brand and accelerate its growth

Quite recently we’ve all been hearing about this new buzz around “online communities”, where different companies and organisations are using these as a platform to reduce churn, improve customer relationships, increase engagement and a lot more. With a growing number of community management platforms like SocioHub, many brand managers and…

Marketing is changing. It is about time that we start preparing for what is to come in the next five years. Read to stay on top of your game by exploring what the future of digital marketing has to offer. But let’s pause for a moment and think about whether we are really considering all the changes in the industry?

As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble?

Well, we’ve all read several predictions about how attractive technologies including automation, voice search and AI are the future of marketing.

Honestly, it's exciting to hear that new trendy technologies are taking over, but how are these changing the industry’s practices? It’s something such stories often lack.

How exactly is Marketing changing?

A deeper look into how Nike’s latest ad is more than just marvellous narrations and appealing visuals.

Photo by George Pagan III on Unsplash

Nike, the renown sports brand, is celebrating sports and diversity with its latest advertisement. With a subtle yet powerful message in the line “We are never alone”, Nike beautifully delivers a message that sports is not just an event but the way we sail through testing times. In just a…

Often as marketers, we think about how the industry dynamics are going to change in the future and their impact on our current strategies. Recent debates about how the power of A.I. is undeniably the next big thing in digital marketing led me to share some insights into what to…

Unilever’s decision has pushed many FMCG giants to pause social media ads, but are companies really ‘boycotting’ these social media companies?

Photo by Isaiah Rustad on Unsplash

After the consumer packaged goods giant, Unilever decided to pause brand advertising on Facebook, Instagram and Twitter in the U.S., many companies like Coca-cola, Dockers and Levis announced a temporary pause on social media advertisements. Following this announcement, Facebook and Twitter lost about 7% of their following. Such giants spend…

Aanya Khanna

Marketing Manager | Here to share my knowledge and real-life experiences with like-minded people!

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