Online communities have become a successful platform for marketers to promote their brand and accelerate its growth — Quite recently we’ve all been hearing about this new buzz around “online communities”, where different companies and organisations are using these as a platform to reduce churn, improve customer relationships, increase engagement and a lot more. …

As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble? — Well, we’ve all read several predictions about how attractive technologies including automation, voice search and AI are the future of marketing. Honestly, it's exciting to hear that new trendy technologies are taking over, but how are these changing the industry’s practices? It’s something such stories often lack.

Nike, the renown sports brand, is celebrating sports and diversity with its latest advertisement. With a subtle yet powerful message in the line “We are never alone”, Nike beautifully delivers a message that sports is not just an event but the way we sail through testing times. …

Often as marketers, we think about how the industry dynamics are going to change in the future and their impact on our current strategies. Recent debates about how the power of A.I. …

After the consumer packaged goods giant, Unilever decided to pause brand advertising on Facebook, Instagram and Twitter in the U.S., many companies like Coca-cola, Dockers and Levis announced a temporary pause on social media advertisements. Following this announcement, Facebook and Twitter lost about 7% of their following. …

With the way that digital marketing is growing, more companies, marketers and start-ups often wonder whether the marketing industry is shifting towards becoming solely digital? We are seeing that traditional advertising companies are losing their revenues to social-media advertising or digital marketing companies. …

In my previous articles, I have spoken about what digital marketing is and how it can help a business to grow exponentially. However, today I’d like you all to take a different point of view. Together we are going to explore whether digital marketing is a boon or a bane. …

Let’s talk about how many people simply assume that digital marketing is just Facebook ads and social media blasts. By discussing the fundamentals of digital marketing, I argue that- “Digital marketing is more than just social media and Facebook blasts.” What is Digital Marketing? Digital marketing allows companies to promote and sell their products…

While many of us have seen that digital marketing is a thriving industry and has now become a necessity for companies to reach their targeted audience, many B2B companies still underestimate its power. …