Knowledge as Privilege: The Power of Knowing Who and What MattersKnowing where to find opportunities, how to navigate systems, and who to connect with can open doors that money alone can’t.Feb 11Feb 11
The Rise of Gen Z: Marketing Strategies to Connect with the New GenerationGen Z is reshaping the marketing landscape, demanding authenticity, engagement, and purpose-driven brands. Learn how B2C and B2B companies…Feb 10Feb 10
Are You a Tom or a Jerry?Discovering Your Personality Type Through a Classic DuoDec 17, 20241Dec 17, 20241
AI Agents as a Go-to-Market Channel: When Alexa Starts Selling You SneakersWhat happens when your AI assistant knows you better than your favorite barista? It doesn’t just help — it hustles products, solves…Nov 20, 2024Nov 20, 2024
Drunk Elephant and Fenty Beauty: Disrupting Beauty Norms or Reinforcing New Ones?Imagine scrolling through Instagram, where Drunk Elephant and Fenty Beauty’s campaigns flash by with their carefully crafted promises —…Nov 20, 20241Nov 20, 20241
How I learnt that “Not every company will fit into your marketing template”.Learn why our go-to marketing channels are not giving us enough ROI as we expect.Apr 7, 2021Apr 7, 2021
Online Communities — A New Medium for MarketingOnline communities have become a successful platform for marketers to promote their brand and accelerate its growthJan 18, 2021Jan 18, 2021
The future of marketing. Are we speculating it right?As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble?Jan 11, 2021Jan 11, 2021
Why is Nike’s new ad breaking the internet?A deeper look into how Nike’s latest ad is more than just marvellous narrations and appealing visuals.Aug 16, 20202Aug 16, 20202
