Member-only story
AI Agents as a Go-to-Market Channel: When Alexa Starts Selling You Sneakers
What happens when your AI assistant knows you better than your favorite barista? It doesn’t just help — it hustles products, solves problems, and rewrites the rules of marketing.
A customer ponders over a product recommendation in a conversation with their AI assistant, which is seamlessly integrated into their everyday lives. It’s a strikingly personal, intelligent, and immediate interaction — one that reshapes how consumers discover, engage with, and purchase products. This is the evolving reality of AI agents as a GTM channel.
Picture this: You’re asking your AI assistant for dinner ideas, and it casually recommends a meal kit subscription. “By the way, would you like to add that vegan ready to eat meal from “planthood” to your cart?” (You say yes, obviously — your AI knows about your dietary needs and how tired you are after work).
This is where we’re heading — AI agents aren’t just helping you manage your calendar or find movie recommendations; they’re becoming the smooth-talking sales reps of the digital age. But don’t roll your eyes just yet — this isn’t about annoying pop-ups or unsolicited emails. It’s about a new, frictionless way of connecting brands with consumers.
