No, I haven’t paraphrased content from other blogs. This comes from my personal experience.

How I learnt that “Not every company will fit into your marketing template”.

Learn why our go-to marketing channels are not giving us enough ROI as we expect.

Aanya Khanna
4 min readApr 7, 2021

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Unlike my other “medium stories”, this one is different. No, I’m not saying that I don’t share my opinions in the other stories but yes I can’t deny that rarely I express the strong ones.

So, I want to talk to you about the daily marketing practices that we as marketers follow. How and why our go-to marketing channels are not giving us enough ROI as we expect and I promise, all that I’m going to be sharing today will be from my personal experiences in the industry.

Jumping from an Associate to a Marketing Manager in just 6 months, undeniably I’ve had a huge learning curve. But what was interesting was that every company I have worked with till now has proven one thing to me.

“ Not every company will fit into your marketing template”.

Meaning? Simple.

Every company has its unique culture, unique standing and a USP. The marketing channels that…

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