Aanya Khanna

Jan 11, 2021

4 min read

Marketing is changing. It is about time that we start preparing for what is to come in the next five years. Read to stay on top of your game by exploring what the future of digital marketing has to offer. But let’s pause for a moment and think about whether we are really considering all the changes in the industry?

The future of marketing. Are we speculating it right?

As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble?

Photo by Luke Chesser on Unsplash

How exactly is Marketing changing?

Photo by Jon Tyson on Unsplash

Therefore, it can be said that marketing is shifting towards being more focussed on the “present ROI” than building a brand which generates a “future ROI”.

How will this shift impact marketing?

  1. No standard titles for marketing roles.
  2. The description of marketing jobs is getting broader in terms of duties but very specific in the required tech skills.
  3. Everyone is hiring data experts in their team since the data-driven approach is taking over.

The Future…