Marketing is changing. It is about time that we start preparing for what is to come in the next five years. Read to stay on top of your game by exploring what the future of digital marketing has to offer. But let’s pause for a moment and think about whether we are really considering all the changes in the industry?

The future of marketing. Are we speculating it right?

As Marketing is evolving at a really fast pace, can we tell what’s coming our way or is it all a gamble?

Photo by Luke Chesser on Unsplash

How exactly is Marketing changing?

Photo by Jon Tyson on Unsplash

Therefore, it can be said that marketing is shifting towards being more focussed on the “present ROI” than building a brand which generates a “future ROI”.

However, it is quite obvious that we as Marketers have been slow at consuming the drastic shifts in the industry. But well, from all what I have seen, heard and witnessed, the management would not care whether new techniques are been employed or whether you are at the same pace with your work as your industry is, it eventually is all about numbers and results.

How will this shift impact marketing?

Well, the answer is really simple; One cannot predict the behaviour of a consumer group which is shaping its purchasing habits, therefore making it difficult for marketers to market their product and utilising their current marketing techniques. It all becomes a hit and trial here.

  1. The description of marketing jobs is getting broader in terms of duties but very specific in the required tech skills.
  2. Everyone is hiring data experts in their team since the data-driven approach is taking over.

The Future…

While marketing trends highlight new channels, interesting tactics that we could potentially employ to increase our ROI (wink wink), these are some crucial facts that are making the future uncertain (mainly for marketers).



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Aanya Khanna

Marketing Manager | Here to share my knowledge and real-life experiences with like-minded people!